MAX.TAN Spring/Summer 2016


"In the inevitable progression of time, change is the only constant. The ten commandments carry a definite set of rules cast stolidly in the stones of time. However, It is not about the reoccurring battle of whether the ten commandments are archaic or contemporary, primitive or modern, old or new. It is about the desire to attain this 'perfect' way of living through our fundamental imperfection and through the evolution of time.
   "Being inherently flawed, perfection is impossible to attain; yet we do not cease our endeavor to achieve this. As a result, perfection becomes a destruction of experimental outcomes. And despite this, we live by these rules of perfection in our flawed way.
   "Spring/Summer 2016 explores the possible outcomes from getting out of the captivity of artificial rules and standards. When there is no conformity, there is a greater room for growth. It all comes down to the core of design ideology, building up from basic forms, light, line works, contrast and stripping over-finished garments.
   "In order to gain, one has to let go. In order to improve, one has to take a step back. To design without the design in mind is still a form of creation.

"Undesign. Thou shalt not, design."

- MAX.TAN on their SS16 collection

Serious but never severe, minimal but never simple, fragile but never weak.

Experiments with quirky cuts and expanding on extremely simple ideas define the MAX.TAN language. Maximizing on minimal ideas, this complex language results in details that are sometimes blown out of proportions. Much of the label's attention is paid to tailoring and draping while creating unexpected silhouettes and austere moods. The garments play with volume, modified shape and use, masculine, feminine, oversize, undersized, deconstruction, reconstruction and transformation. 
   MAX.TAN's Thou Shalt Not embraces its familiar motif of deconstruction, once again producing much praised distortions of the silhouette. MAX.TAN SS 16 presses to strip the idea of perfection, and have it be replaced with both experimentation and the expansion of extremely simple ideas.
   Through harsh lines, ragged cuts and edges, the collection still shows signs of romance. This fusion of androgyny-meets-soft geometry creates a new theme altogether: rough glamour.

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