"If I Don't Feel It, I Ain't Fakin'" with Ania Magliano-Wright

 "I want to start going down a path that can actually lead to something, rather than just making a video every once in a while."

- Ania Magliano-Wright

A discussion on feminism, a love-verging-on-obsession for Richard Ayoade, and the strange power of culottes with Ania Mags.

Judging by her Twitter bio, Ania Magliano-Wright is, in her own words, a 'YouTube superstar'. This might seem ironic, until you realise she has already amassed a strong following of 28, 179 people who subscribe to her weekly satirical vlogs on her YouTube channel 'AniaMags'. She's loved by her fans — I included — for her dry wit and deadpan derision of a plethora of subjects, from chinos to YouTube superstars themselves.

WRITTEN CITIZEN: Yo, what's your name and what do you do?

ANIA MAGLIANO-WRIGHT: It’s Ania Nicola Magliano-Wright, but you can shorten the last three to ‘Mags’. What do I do…? I think what don’t I do is the real question. I’m a comedienne extraordinaire, a teenage icon, and above all, an expert youtube star.

WC: How would you describe your video style in three words?

AMW: Please don't watch.

WC: What’s the difference between Ania online and Ania offline?

AMW: Ania offline is the title of my book.

WC: I feel like there’s only a certain devout type of person that will get that reference.

AMW: To be honest, I think Ania offline actually smiles, while online, I keep it very deadpan. I don’t really show emotions.

WC: If you were an emoji, which would you be?

AMW: (Sighs as she deliberates.) I’d say the knife — it’s in my recently used, and I think it’s the only one that’s consistently there. Occasionally, I’ll dabble with the black cow; I feel like she’s underrated. The fact that I use the knife the most is because whenever I use an emoji, it’s usually to convey my aggression, so I just use the knife to let everyone know that I mean business.

WC: Do you think you’re an aggressive person?

AMW: Passive aggressive.

WC: Let’s take it down the psycho-therapy route.

AMW: Where do you think your aggressiveness started? Ha.

Coat from SuperTrash, top and boots from Topshop, trousers from Urban Outfitters, and thrifted necklace and hoodie.
WC: Favourite social media site?

WC: Filter or no-filter?

AMW: You know me — I’ve gone down the route, and I’m now on the no-filter lifestyle. It’s like a detox; I feel so clean.

WC: Favourite Instagram account?

AMW: Oh fuck… Lily-Rose Depp.

WC: Strong. Style icon?

AMW: Definitely Lorde — I’m very into the wide trouser look. I don’t know how to say it, but 'cutlets'? I don’t know, I see them on the Urban Outfitters website, but I’ve never had to say it in real life. (After some research, we realise it’s spelt culottes, and is as pronounced 'coo-lots'.) Lorde wears them a lot. It’s sort of androgynous... not that feminine, except for the sexy calves and leg hair that get to go out and about.

WC: Like dressing for power?

AMW: Yeh, exactly! I saw this thing on Tumblr the other day which said, "Girls, don’t dress for boys", and I was literally just like "THANK you." Obviously there are other things I could wear that might 'look better on my body type' because I am a woman trapped in a pear-shaped body... no, but seriously, when I’m walking through the streets of London and I need to get somewhere, I’ll get there quicker if I feel like I’m dressed well because I feel so powerful. I’m like, "Look at you, look at you guys — have you even looked in a mirror?"

WC: Tying in with the whole Lorde and being yourself thing… I’m just thinking about that acne tweet.

AMW: Oh my god… yes, she’s just such a human.

WC: THAT’s the inspirational thing: she’s just human — she’s not otherworldly. It’s like normcore and teen vibes all in one.

AMW: Her teen vibes are so strong — she and Palo Alto… I feel like my teenage years aren’t anything until I feature in a film alongside Jack Kilmer with a Lorde soundtrack.

WC: Do you ever regret stuff you’ve put out online?

AMW: Yeh, it might sound a bit deep, but when I put up the video about Jason (in 2014, Ania posted a video titled "a warning to 'fans'", in which she called out a British YouTuber, Jason Sampson, for sexual assault, helping other victims to come forward), well, because it went viral really quickly, everyone at school was like, "Oh my god, I heard your new video has got, like, fifty thousand views", and I had to be like, "Yep, well… it’s not the British-YouTuber-tries-American-sweets-challenge.” The reaction was only a minor concern, but it was a bit inconvenient as well.

WC: What are your hobbies outside of YouTube?

AMW: I’ve actually started writing loads now — it’s so exciting. I think it’s the route I want to go down. I was writing on the train today, listening to music, and I think everyone around me was like, "Who is this girl who’s using a pen and paper?" It’s quite the phenomenon.

WC: Who is your favourite comedian/writer?

AMW: I feel like you modeled this question knowing it would be Richard [Ayoade]. He’s such… (takes a deep breath) honestly… (takes another deep breath) I remember the first time I watched him on Big Fat Quiz of the Year, which I was watching for Jack Whitehall, my favourite comedian at the time. Then, like a dark horse — NOT in a racist way — out came Richard, and I was like, "Who is this guy? He’s so funny." Then I forgot about him and the year passed, and I was feeling empty inside until Big Fat Quiz of the Year came back the next year with Richard again, and I realised, "You know what? This man isn’t a fluke — this man is a genius." From then on, the passion just started to grow and grow, when he suddenly joined Twitter… that was the pinnacle. (Genuinely gasps with excitement.) I do know some [of his tweets] off by heart. He tweeted something recently, saying that he just wanted to put it out in the open that Zayn was his favourite member of One Direction, and that if he’d been able to speak to him, he probably would have made him stay. 
I remember when my dad told me I might meet Richard. It was in the summer, and I was lying in some grass. I was so shocked, I couldn’t get up. I wouldn’t let myself get too hopeful, because I knew… "Something is going to go wrong, I won’t get to meet him", and then… I did. (Sighs happily.)

WC: Did you get starstruck?

AMW: I was sooo starstruck; because I had to greet him and bring him inside to the venue because I was on work experience, I knew I had to play it cool, but then his wife showed up, and I was like, "Oh no… I’m not going to be able to move in on him."

WC: How do you get inspired?

AMW: I always get ideas right before I’m about to sleep, and then I have to lie awake for about five minutes thinking about whether the idea is good enough to bother rolling over and writing it on my phone, genuinely.

WC: What's a song that’s stuck in your head at the moment?

AMW: Ooh, what is it… you know when your brain mixes two songs? It’s a hybrid of 'Dead Roses' by… (checks Spotify) 'Dead Roses' by Black Bear, and it keeps mixing with 'Confident' by Justin Bieber.

WC: What do you stand for?

AMW: I think probably the main thing is feminism. The more stuff I pick up on, the more I’ve started calling people out on it recently. Like, at school and stuff, if someone says something, I won’t be afraid to crack out the metaphorical whip with my words.

WC: Do you use your online presence to stand for feminism?

AMW: I have done so in the past; I’ve made a good few jokes about the patriarchy, just to keep it present in people’s minds, and I’ve done a few videos on appearance, like the arm-hair incident.

WC: Do you want to explain that for WRITTEN CITIZEN readers?

AMW: So basically, Nash Grier and some other specimens made this video about what girls do that boys find annoying or something… and one of the factors was 'having arm hair'.

WC: Haaaaa.

AMW: He was like (puts on nasally American accent), "You know when you’re, like, making out with a girl, and you look at her arm in the light and there’s like hair on it", and I was watching it and I just thought, as my video on the subject is titled, "I’m a hairy beast" — you know what we’re like with our Italian genes. I couldn’t stand it because I’d experienced people with similar mind-sets in my primary school, and back then, I just sat there and took it and let it get to me, so this time I thought, "I’m gonna make a video on it", and that was the first video of mine that got quite a big response. I think with things like that, everyone was waiting for someone to say something, and I was like, "Nash isn’t gonna get away with this without a good old whip."

WC: Yaaas AniaMags, slaaaaaayyyy.

AMW: People were waiting for someone to put Nash Grier in a cage and lock the door.

WC: What do you want from the next five years?

AMW: I want to go to university in America; I’m really quite passionate about that. Other than that, I feel like I want to develop my writing. I want to start going down a path that can actually lead to something, rather than just making a video every once in a while when I’m like, "Yeh, the internet could do with some fresh AniaMags."

WC: Lastly, what piece of advice would you give to the WRITTEN CITIZEN readers?

AMW: Oh my god, a few nights ago, at like, one AM, I wrote something in my notes that I thought was great advice. It’s quite deep. It’s basically the idea that you’re never going to fully know what other people’s opinions of you are, and you’ll never full understand why or what or how they like or dislike you. The only person whose opinion you’ll always fully understand is you, so that’s why you should always put your own opinion of yourself first, rather than giving a shit about what other people’s opinions are, because you’ll never be able to make them think exactly what you want them to think of you. Those are some 1:27 AM thoughts with AniaMags.

WC: Well that’s it — we’re done. Thank you!

AMW: ALSO... don't wear chinos. 

Make sure to follow Ania and Antonio on Instagram, and check out Ania's YouTube here.

Words + visuals by WRITTEN CITIZEN Senior Photographer Antonio Perricone


  1. niiice - I'm enjoying this new creative streak of Ania's

    1. Same, Let's hope she releases more stuff!

  2. I feel like this doesn't portray Ania in a good light. She seems very snobby, very standoff-ish, and rude. I get the whole "I don't care" thing, but if you're being interviewed for magazine, open up a little bit or just decline to be interviewed. Good on the interviewer for not editing out her rude moments. Not a fan.